On May 29, 2018, Roseanne Barr's show, Roseanne, was canceled by ABC and she was dropped by her representation, ICM Partners. Earlier that day, Barr sent out a tweet about former senior adviser to the Obama administration, Valerie Jarrett. In the tweet, Barr compared Jarrett, a Black woman, to an ape, saying if "muslim brotherhood & planet of the apes had a baby=vj."
After being at the receiving end of an onslaught of angry tweets, Barr deleted the tweet and apologized. This did not prevent Barr from losing both her show and representation, though.
"Roseanne's Twitter statement is abhorrent, repugnant, and inconsistent with our values, and we have decided to cancel her show," ABC Entertainment president Channing Dungey said in an official statement.
"We are all greatly distressed by the disgraceful and unacceptable tweet from Roseanne Barr this morning," ICM Partners stated. "What she wrote is antithetical to our core values, both as individuals and as an agency. Consequently, we have notified her that we will not represent her. Effective immediately, Roseanne Barr is no longer a client."
The conservative radio talking head saw a mass exodus of his sponsors in early 2012 after he called Georgetown University Law Center student Sandra Fluke, who had spoken out to House Democrats in support of requiring health insurance companies to cover contraceptives, a "slut" and "prostitute." Despite an apology, which Fluke called "dubious," dozens of sponsors of his national radio show fled, while others requested their ads specifically not air during his show.
The television chef and butter aficionado saw her Food Network show cancelled in the summer of 2013 after she admitted to using racial slurs in the past. The firing, which was accompanied by the loss of numerous endorsement deals, came after a former employee filed suit claiming racial and sexual discrimination. The suit was later dismissed.
In an example of when he was not #winning, the actor got the axe from hit sitcom "Two and a Half Men" after making antisemitic remarks about show creator Chuck Lorre in a 2011 radio interview. Sheen was swiftly fired, banned from the Warner Bros. production lot and replaced with Ashton Kutcher.
Just in case you missed the whole uproar the first time around, Gilbert Gottfried made a series of insensitive jokes about the 2011 tsunami in Japan. Aflac certainly didn't find them funny—Gottfried provided the voice of the Aflac duck before the insurance company caught wind of his caustic comments, which is when they promptly fired him from the gig. "Gilbert’s recent comments about the crisis in Japan were lacking in humor and certainly do not represent the thoughts and feelings of anyone at Aflac,” said the company's chief marketing officer.
This blushing brunette got a hard dose of life when she was fired as the love interest in the Transformers movie franchise in 2009 after calling the film's director, Michael Bay, "Hitler." But it wasn't Bay that called for her firing; it was fellow director Steven Spielberg who demanded that she be fired. His demand was not ignored.
The actor, who is no stranger to controversial tirades, saw his MSNBC show, "Up Late With Alec Baldwin," cancelled in late 2013 after unleashing a homophobic rant to a New York Post photographer on Twitter. The former "30 Rock" star was caught on tape calling the photog a "c—s—ing fa**ot," something he later denied (and apologized for).
This "Duck Dynasty" patriarch came under fire in late 2013 after making anti-gay comments during an interview with GQ. The reality star was initially suspended by A&E for the remarks but later reinstated following fan backlash.
This political satirist and television host lost his show "Politically Incorrect with Bill Maher" shortly after agreeing with politically incorrect comments shared on the show. Maher agreed with a pundit that the 9/11 terrorists were not cowardly, instead the Americans "have been the cowards." Added with earlier comments comparing his dogs to "retarded children," Maher's show was axed just a few months
SiriusXM Opie & Anthony co-host Anthony Cumia got the boot on In July, 2014 after tweeting several racist comments. Apparently, Cumia was punched in the face by a woman while trying to take pictures in Times Square. When she objected to being in the photos, she started pounding on him. Cumia responded with a tirade of tweets and her a c**t. Oopsie.