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IT40 People in the Media for 12/09/2018

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https://youtu.be/NWWJgzlwiKU

This Is Ralph Lauren’s Barber

Want the “gentleman cut”? Clemente Dimonda is your guy.

He's still hair: Mr. DiMonda in his Midtown Manhattan shop.CreditAndre D. Wagner for The New York Times

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He's still hair: Mr. DiMonda in his Midtown Manhattan shop.CreditCreditAndre D. Wagner for The New York Times
  • Clemente Dimonda climbed into the barber chair, explaining how he came to operate a barbershop in Manhattan, and to cut the hair of a generation of men’s wear executives, including Ralph Lauren. “I used to work on Jamaica Avenue,” in Queens, Mr. Dimonda said. “One of the old men, Sicilian guy, he used to work in the shop where I used to work.”In the stories of Mr. Dimonda, who is from Naples, barbering is filled with moments of high drama. In his Italian-accented English, he went on: “One day, this man grab me by the jacket like this” — Mr. Dimonda seized his suit vest with both hands — “and he say, ‘Look at me!’ I say, ‘I look at you!’ He say, ‘You’re too qualified for this area. You got to go to New York. You make a lot of money.’”

The barber raised his finger and poked the air to finish: “I never forget.”

That was 50 years ago. Today, Mr. Dimonda still wields a pair of scissors at age 85. He is known for giving what he calls a “gentleman cut, no crazy look, high class, clean-cut,” and for using old-fashioned supplies like witch hazel, cotton necklaces to catch loose hair and monogrammed capes.

Designed by Mr. Lauren and rather unusually tucked into the eighth floor of the Polo Ralph Lauren headquarters at 650 Madison Avenue, Mr. Dimonda’s operation looks, as one customer described it, like “the sort of a barbershop you’d expect to see on an ocean liner in the ’30s.”

Mr. Dimonda’s voice swells with admiration when discussing his most famous client and patron. He began cutting the fashion designer’s hair in the late 1960s, “when he was a regular guy.” He styled Mr. Lauren when he appeared on the cover of Time in 1986, and on many other magazine covers, and still tends to his hair today, though not as frequently since the designer has come to prefer longer locks.

Pictures of the barber with Mr. Lauren adorn the shop walls, and Mr. Dimonda recalled the time another customer, an executive for Saks Fifth Avenue, cast a disparaging eye on them.

“He say, ‘Why you have a picture of him in the shop?’ I say, ‘Take it easy. Be like him and I put your picture up.’ It’s impossible to find another man, a generous man, like Ralph. The best.”

Mr. Lauren praised Mr. Dimonda as well. “Clemente has a very interesting personality. He’s a fun guy to talk to,” he said on the phone. “The persona is one thing, but his expertise as a guy who knows how to cut hair is the most important thing.”

For many years, Mr. Dimonda operated a barbershop on Fifth Avenue and 46th Street, and before that at the Berkshire Hotel, where Winthrop Rockefeller was a client. It was there that he cut the hair of the executives who worked for the fabric mills and clothiers, who in turn introduced him to Mr. Lauren.

As Mr. Lauren’s business grew and he became busier, it was harder for him to interrupt his workday to visit Mr. Dimonda, he said: “I asked, How would he like a barbershop? I built him a classical barbershop. There’s no rent. It was convenient for me and good for Clemente because I said if he wants any accounts to come in, that’s fine with me.”

Mr. Dimonda initially had trouble adjusting to the move into the Ralph Lauren offices, 27 years ago. He felt that some employees didn’t understand his stature in the trade, or why he was in their pantry using the coffee machine.

He recalled: “One of the ladies — she was a big shot, now she’s out — she say, ‘Oh, too many people over here.’ Later, when she saw me and Ralph walk down the street together, then she become my best friend.”

Mr. Dimonda smiled as he remembered the triumph: “Now she knows who is Clemente. Who’s a barber who got this kind of relationship with the clientele?”

In recent years, some of Ralph Lauren’s young female employees have adopted Mr. Dimonda as a grandfather figure. They created and run his Instagram account, and stop in to see him during work hours. Jessica Malot, a graphic designer for Polo Ralph Lauren, has visited Mr. Dimonda at home on Long Island, where he lives alone as a widower, to help him hang drapes.

White-haired and bushy-mustached, compact and courtly, Mr. Dimonda always wears a tailored suit and tie, often set off with a fedora. He reigns over his shop like the king of a tiny city-state, banishing customers who have shown him disrespect and yelling across the partitioned space for the second barber and manicurist under his employ.

“Margarita! Margarita!” Mr. Dimonda was shouting.

Margarita Andrade, a manicurist who has worked for him for 13 years, answered wearily, “Yes, Clemente.”

Mr. Dimonda ordered, “Give him one of those pictures. It’s right on the top drawer.”

Tools of the trade include witch hazel, 4711 cologne and one of those big delightful brushes.CreditAndre D. Wagner for The New York Times

Tools of the trade include witch hazel, 4711 cologne and one of those big delightful brushes.CreditAndre D. Wagner for The New York Times

The Xeroxed newspaper article, from 1991, described Mr. Dimonda as the barber “whose clientele reads like a who’s who of men’s wear.” The garmentos came in part to hear industry gossip; what one executive said in the barber’s chair often got passed on to the next. Many of the people cited — Kenny Bates of Roger LaVialeCliff Grodd of Paul Stuart; Peter Strom of Polo Ralph Lauren — are now dead or out of the industry.

But some of Mr. Dimonda’s clientele from that period remain, includingAlexander Julian, the men’s wear designer, who was scheduled to come in that afternoon.

While he waited, Mr. Dimonda told of how he also cut the hair of Tommy Hilfiger, who “used to come here for an excuse,” Mr. Dimonda said, suggesting that Mr. Hilfiger was less interested in a “gentleman cut” than in getting a look around the Polo offices.

“He used to come at night all the time,” Mr. Dimonda said. “One night I show him out, I say, ‘Tommy, let’s go.’ He say, ‘No, go ahead, I follow you.’ I say, ‘No. You follow me.’ And since then, no more Tommy.” Mr. Hilfiger did not return a request for comment.

Mr. Dimonda recently had a blowup with another customer, a millionaire businessman, over the prices he charges, which run $80 plus tip for a cut up to $150 for the full treatment of a cut and a shave. After he took a car service from Long Island to dye and trim the man’s beard, Mr. Dimonda felt he was underpaid.

“I tell him, ‘Don’t come here no more.’ I got a reputation. I throw the people out. I love you. But don’t take advantage of me.”

Mr. Dimonda sighed. “After the operation, I lose control very fast,” he said, referring to his open-heart surgery eight years ago.

He has cut back his hours, from 8 o’clock to around 3, and takes a car service to work. He tends to longtime customers and passes new clients to Frank Statella, the barber who works the shop’s second chair.

More mild-mannered than Mr. Dimonda, Mr. Statella came to America from Italy the same year, 1961, and also started working in barbershops as a boy in impoverished postwar Southern Italy (Sicily in his case). He is slightly younger, at 73.

Mr. Julian appeared in the doorway, calling out to Mr. Dimonda, “Il Maestro! Il Maestro!”

Balding, with an overgrown beard, Mr. Julian sat in the barber’s chair, and Mr. Dimonda draped him with a cape made from his own shirting fabric.

“This man is not a barber,” Mr. Julian said. “This man is a sculptor.”

Mr. Dimonda beamed with pride.

Steven Kurutz joined The Times in 2011 and wrote for the City and Home sections before joining Style. He was previously a reporter at The Wall Street Journal and Details. @skurutz

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Written by top40

Hello Again and Thanks for reading it is I David "Top40" Ellenberger with an update on the status of my lawsuit against Alphabet inc case #20-CV-04877-SVK  and the website and life in general. By now if you regularly visit InternetTop40.com you may have read this section "author info" or Bio. So I am adding to it with more bio and more info. I originally liked the idea of voting on the internet 20-25 years ago when I first got online with WebTV (does anyone remember that?). The technology at that time was not advanced enough to easily be able to vote online or watch videos or much else for that matter but I was hooked and look at what we can do now with videos, IOT, and everything else, but I digress. I started InternetTop40.com about 5 years ago and the user base has been going up steadily ever since. I wanted to be another Facebook, with music and voting and that is all coming together slowly but surely. BTW if you want to help or have any interest please feel free to email me anytime.  Now in my previous Author Info or bio page I made it clear or at least I thought I made it clear, I am personally suing Alphabet inc. in Federal Court for Fraud. I have evidence to prove they are not counting all the pageviews, among other things and defrauding myself and probably millions of other website owners and content creators out of Billions of dollars. So if I wasn't clear or you didn't know it's true I am suing Alphabet inc. in Federal Court for Fraud the case was recently moved from my state of Kentucky to N. California to make it easier for Alphabet inc. to steam roll me or so they think. Needless to say if you are interested and I hope you are you can look the case up online under my name "David Russell Ellenberger" or the case # which is 20-CV-04877-SVK.

Now, I want to make it clear to you and everyone that I am not suing Alphabet inc. aka Google for fraud just because I want a million dollars for nothing. I am suing Google for fraud because I think they are committing  a serious crime with worldwide and societal ramifications, it is a  very serious problem.  I am suing Google for fraud because to put it simply the analytics numbers don't add up at least not in my favor or yours, there is something very fishy going on with the Google analytics numbers. Of course Google has an excuse for every one of them but I have reasons and the actual numbers and they don't add up, more about the numbers later. Companies like Google are making Billions of dollars a year in profits telling us data is the most valuable thing and misleading us and misdirecting the media and the world every chance they can.  Now data is valuable and they are making billions in profits seemingly like magic but there is no magic to it just corruption and lies. One thing Alphabet inc. aka Google is really making their money from and that is advertising dollars and they are putting all of this advertising on the websites other people have created. Websites that I have created and  websites you have created and websites millions of others around the world have created websites or content. For example Just writing a text is creating content and that's where Google puts the billions in advertising they receive and keeping most of it for themselves. Yes content others have created and yet somehow they are keeping almost all of these billions for themselves and not distributing it equitably to the real workers the true content creators who actually deserve the advertising monies. Google has made it's billions on the backs of you and me. Think about that for a minute, how can they continue to justify this? They Can't, it has to change.

I David Russell Ellenberger through my website InternetTop40.com am suing Google to try to help right a wrong. A wrong committed by Google that has simply gotten out of hand. Most people may think they can't do anything about it. Nothing can stop Google, the politicians don't care they use all of Googles data to further their own campaigns and line their own pockets while the rest of us keep on creating the content for Google, nothing can be done, this however is not the case, we can do something. The politicians and Alphabet inc. aka Google have done nothing to help society at large other than organize it so they can keep more money in secret and pay off all their buddies with their fraudulently obtained money. It's gotten so bad that the politicians and others in control won't even talk about it, they ignore it and hope it goes away, they won't even try to stop google because it is helping them too much and maybe they are scared of Google or who knows what they may be thinking. But it looks like fraud and it's coming to an end.

I'm telling you we can do something and I David Russell Ellenberger an average citizen Content Creator am saying to you, I'm not scared of Google because I have nothing left to loose.  I David Russell Ellenberger am telling you there is something you too can do, if nothing else, tell all your friends to come to InternetTop40.com aka IT40, believe these words and Create your Content. Further I promise to you and all who read this if I do prevail in my lawsuit against Alphabet Inc. I will use half of any monies I may receive to pay "content creators" a living wage. I pledge to anyone who is reading this, I will use half of any monies I may receive to help those who really do want to work on the internet and create content and tell us what they think. I will use half of any money so you can Get Paid, I want you to get paid for the content you create and get paid everyday and Get Paid to Vote create data and to be able to do this work online and from your home or anywhere in the world you care to be. Because in the words of an ancient scholar Y-O-U are the business Y-O-U are creating all the data, Y-O-U are the content creators and Y-O-U are all that matters.

Now the main thing I want you to take away form this and to know, Alphabet inc. is and has been committing fraud against you, me and everyone who uses the internet. I don't think Google started out to defraud the world it has just degenerated into this endless morass of corruption and fraud and no one seems to care, Well I care and I know you care too.  Sadly Google has been doing this with impunity for years and it is only getting worse. Please don't let them fool you with their lies and obfuscation. Do some research create some content build a website and research the analytics numbers you will find I am right. Google owes you, me and everyone online thousands if not 10's of thousands of dollars for all the data and advertising dollars they have co-opted from you and the rest of the world. So join with me don't use any Google products or file your own lawsuit in federal court against Alphabet inc. I will be glad to help you any way I can and show you how to do it if need be. It will take a sincere effort on your part but it will definitely help your self esteem, society and the world.

Now that's about all I have to say on this subject for now.  I will tell you this if you want more information or you have questions or comments for me, my email is [email protected] Thank you for reading looking and listening and believing in InternetTop40.com Please tell all your friends about us and don't forget to vote Thumbs up or down and refresh your page when your done. oh yeah and those funny old men running for president vote on one of them too or not. One last Thing, I need all the help I can get I am only 1 person but together and with todays technology we can move mountains and reframe society and our world the way we want it to be. Thank you ttyl

 

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