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Slack updated their cover photo.

 

Slack has a new logo because the last one was ‘simply awful’

Office messaging app Slack is changing its logo because it says the current one “pained” the company and was “simply awful.”

It will no longer use the colorful hashtag that it used when it launched in 2013 and has instead designed a four-color logo using lozenge and speech bubble shapes.

While the company says it liked elements of its original logo, its 11 colors made it very easy to get wrong, the firm said in a blog post Wednesday.

“If placed on any color other than white, or at the wrong angle (instead of the precisely prescribed 18-degree rotation), or with the colors tweaked wrong, it looked terrible. It pained us … Simply awful,” the post, authored by Slack Team, stated.

S3studio | Getty Images

The post included versions of the old logo against different backgrounds, and said it had to develop three different ones, including a black-and-white version and a square checked option.

The new version uses fewer colors but isn’t a million miles from the original, Slack said. It worked with design agency Pentagram on the project, led by partner Michael Bierut, and considered using emojis, dots and different versions of the hashtag (or “octogram”) when creating the new logo according to a post on Pentagram’s website.

Logos are used by companies aiming to make their business instantly recognizable — and changing them can cause a backlash. In 2010, Gap changed its logo typeface to a simple black lettering with a blue square superimposed over the “P” but within days returned to its original long font with the brand name written in upper case letters after people called it “tacky” and “cheap.” In 2014, Airbnb updated its logo from a blue italic design to a red “Belo,” which the company said is a symbol of belonging. Some people weren’t happy, saying it looked like different body parts, but the company stuck by it.

Slack's new logo, shown on the bottom row of icons, was launched in January 2019
Slack | Pentagram
Slack’s new logo, shown on the bottom row of icons, was launched in January 2019

Top companies in the tech sector have similar-looking logos, using a lot of blue because it’s a symbol of “trustworthiness and security” according to an August 2018 study by freelance marketplace 99designs. FacebookTwitter, LinkedIn, Intel and IBM use shades of blue for their entire logos, while Microsoft and Google incorporate it into theirs. Slack’s new logo includes some blue, with green, pink and yellow against a purple or white background.

Slack said the logo would run on its smartphone, tablet and PC apps to start with, followed by its website and in advertising, but it did not confirm exact dates. The company is expected to go public this year with a direct listing because it has about $900 million of cash on its balance sheet, according to a report on The Information website.

Slack’s product chief is out ahead of direct listing

Key Speakers At Fortune’s Most Powerful Women Conference

Slack  is losing its chief product officer April Underwood  ahead of a direct listing expected in 2019. Tamar Yehoshua, a long-time Google vice president, has been tapped to fill Underwood’s shoes as Slack’s new product chief.

Underwood joined Slack, the provider of workplace communication tools, in 2015 as its head of platform after a five-year stint as Twitter’s  director of product. She was promoted to the chief product role about 10 months ago. Underwood is also a founding partner of #Angels, an investment collective that pushes to get more women on startup cap tables.

In a Medium post announcing her departure from Slack, Underwood said she planned to focus on investing full time.

“One common story you hear when you talk to founders is that their idea ran as a background process for many years until it moved into the foreground and became a calling too loud to ignore,” Underwood wrote. “And now, I can truly empathize with founders — because that’s happened for me. Investing, which started as a side hustle for me and my #Angels partners, has emerged as the pursuit too inspiring and energizing to be relegated to my spare time.”

During her tenure, Underwood had a hand in crafting Slack’s investment fund — a pool of capital supported by Accel, Index Ventures,  KPCB, Social Capital, Andreessen Horowitz and Spark Capital  that has invested in 49 projects building on top of Slack to date.

Slack, led by founder and chief executive officer Stewart Butterfield,  is said to be preparing for a direct listing, meaning it will go public without listing any new shares, with no lockup period and no intermediary bankers. Valued at roughly $7 billion, Slack has raised more than $1 billion to date from GV,  IVP, T. Rowe Price, SoftBank, Kleiner Perkins, Accel and others.

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Written by top40

Hello Again and Thanks for reading it is I David "Top40" Ellenberger with an update on the status of my lawsuit against Alphabet inc case # 4:20-CV-04877-SVK  and the website and life in general. By now if you regularly visit InternetTop40.com you may have read this section "author info" or Bio. So I am adding to it with more bio and more info. I originally liked the idea of voting on the internet 20-25 years ago when I first got online with WebTV (does anyone remember that?). The technology at that time was not advanced enough to easily be able to vote online or watch videos or much else for that matter but I was hooked and look at what we can do now with videos, IOT, and everything else, but I digress. I started InternetTop40.com about 5 years ago and the user base has been going up steadily ever since. I wanted to be another Facebook, with music and voting and that is all coming together slowly but surely. BTW if you want to help or have any interest please feel free to email me anytime.  Now in my previous Author Info or bio page I made it clear or at least I thought I made it clear, I am personally suing Alphabet inc. in Federal Court for Fraud. I have evidence to prove they are not counting all the pageviews, among other things and defrauding myself and probably millions of other website owners and content creators out of Billions of dollars. So if I wasn't clear or you didn't know it's true I am suing Alphabet inc. in Federal Court for Fraud the case was recently moved from my state of Kentucky to N. California to make it easier for Alphabet inc. to steam roll me or so they think. Needless to say if you are interested and I hope you are you can look the case up online under my name "David Russell Ellenberger" or the case # which is 4:20-CV-04877-SVK.

Now, I want to make it clear to you and everyone that I am not suing Alphabet inc. aka Google for fraud just because I want a million dollars for nothing. I am suing Google for fraud because I think they are committing  a serious crime with worldwide and societal ramifications, it is a  very serious problem.  I am suing Google for fraud because to put it simply the analytics numbers don't add up at least not in my favor or yours, there is something very fishy going on with the Google analytics numbers. Of course Google has an excuse for every one of them but I have reasons and the actual numbers and they don't add up, more about the numbers later. Companies like Google are making Billions of dollars a year in profits telling us data is the most valuable thing and misleading us and misdirecting the media and the world every chance they can.  Now data is valuable and they are making billions in profits seemingly like magic but there is no magic to it just corruption and lies. One thing Alphabet inc. aka Google is really making their money from and that is advertising dollars and they are putting all of this advertising on the websites other people have created. Websites that I have created and  websites you have created and websites millions of others around the world have created websites or content. For example Just writing a text is creating content and that's where Google puts the billions in advertising they receive and keeping most of it for themselves. Yes content others have created and yet somehow they are keeping almost all of these billions for themselves and not distributing it equitably to the real workers the true content creators who actually deserve the advertising monies. Google has made it's billions on the backs of you and me. Think about that for a minute, how can they continue to justify this? They Can't, it has to change.

For example if I were to prevail in the current lawsuit just half of the monies or $20 billion put into a basic account and compounded at 5% annually we could realistically employ over 800,000 people at $24,000 a year, indefinitely.  Sounds unbelievable but its true and if we only employed 400,000 people we could pay them $48,000 a year indefinitely. Its all true. Its simply a matter of having the money and the will to do it. Now is 400,000 people a lot well yes it would be more employees than almost any other company in the world and more than half the population of the entire city of Louisville, Ky.

I David Russell Ellenberger through my website InternetTop40.com am suing Google to try to help right a wrong. A wrong committed by Google that has simply gotten out of hand. Most people may think they can't do anything about it. Nothing can stop Google, the politicians don't care they use all of Googles data to further their own campaigns and line their own pockets while the rest of us keep on creating the content for Google, nothing can be done, this however is not the case, we can do something. The politicians and Alphabet inc. aka Google have done nothing to help society at large other than organize it so they can keep more money in secret and pay off all their buddies with their fraudulently obtained money. It's gotten so bad that the politicians and others in control won't even talk about it, they ignore it and hope it goes away, they won't even try to stop google because it is helping them too much and maybe they are scared of Google or who knows what they may be thinking. But it looks like fraud and it's coming to an end.

I'm telling you we can do something and I David Russell Ellenberger an average citizen Content Creator am saying to you, I'm not scared of Google because I have nothing left to loose.  I David Russell Ellenberger am telling you there is something you too can do, if nothing else, tell all your friends to come to InternetTop40.com aka IT40, believe these words and Create your Content. Further I promise to you and all who read this if I do prevail in my lawsuit against Alphabet Inc. I will use half of any monies I may receive to pay "content creators" a living wage. I pledge to anyone who is reading this, I will use half of any monies I may receive to help those who really do want to work on the internet and create content and tell us what they think. I will use half of any money so you can Get Paid, I want you to get paid for the content you create and get paid everyday and Get Paid to Vote create data and to be able to do this work online and from your home or anywhere in the world you care to be. Because in the words of an ancient scholar Y-O-U are the business Y-O-U are creating all the data, Y-O-U are the content creators and Y-O-U are all that matters.

Now the main thing I want you to take away form this and to know, Alphabet inc. is and has been committing fraud against you, me and everyone who uses the internet. I don't think Google started out to defraud the world it has just degenerated into this endless morass of corruption and fraud and no one seems to care, Well I care and I know you care too.  Sadly Google has been doing this with impunity for years and it is only getting worse. Please don't let them fool you with their lies and obfuscation. Do some research create some content build a website and research the analytics numbers you will find I am right. Google owes you, me and everyone online thousands if not 10's of thousands of dollars for all the data and advertising dollars they have co-opted from you and the rest of the world. So join with me don't use any Google products or file your own lawsuit in federal court against Alphabet inc. I will be glad to help you any way I can and show you how to do it if need be. It will take a sincere effort on your part but it will definitely help your self esteem, society and the world.

Now that's about all I have to say on this subject for now.  I will tell you this if you want more information or you have questions or comments for me, my email is [email protected] Thank you for reading looking and listening and believing in InternetTop40.com Please tell all your friends about us and don't forget to vote Thumbs up or down and refresh your page when your done. oh yeah and those funny old men running for president vote on one of them too or not. One last Thing, I need all the help I can get I am only 1 person but together and with todays technology we can move mountains and reframe society and our world the way we want it to be. Thank you ttyl

 

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