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Dabo Swinney • Clemson Tigers football • Alabama Crimson Tide football • College Football Playoff National Championship • Atlantic Coast Conference • ACC Digital Network • College Football Playoff • Nick Saban (3/40)

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A bald eagle that was let loose to fly about the stadium landed on a fan before the College Football Playoff game between Clemson and Notre Dame kicked off. 

The secret to Clemson’s flawless team culture? Rugby

A World Cup champion coach sat in Dabo Swinney’s office a few years back, and Swinney had no clue. Swinney posed for a picture with the man and went on with his day.

Fast forward a bit, and the leadership book “Legacy” arrives on Swinney’s desk. The book chronicles the success of the All Blacks, New Zealand’s national rugby team. The All Blacks are widely considered the best in the world. Swinney read “Legacy” and quickly made a realization: “Holy crap that guy was in my office.”

That guy is Steve Hansen, the All Blacks’ world champion head coach, featured prominently in “Legacy.” Swinney soon devoured the book.

The Landry of rugby has continued to have an indirect impact on Clemson’s program. After Swinneyand the Tigers reached the playoffs for the first time in 2015 and then won a national title in 2016,Swinney wanted to find a way to continually motivate his players. He hoped to identify principles that allowed others to find annual success. He found that in “Legacy.”

Despite knowing nothing about the All Blacks or rugby before discovering the book, ideas like “sweeping the shed” resonated with Swinney. Sweeping the shed means no individual is bigger than the team and its history. The players in the present are responsible for the details of maintaining the program’s legacy. That means after every year and every championship, the All Blacks begin anew.

“They’ve always done the little things probably better than everybody, and they’ve focused on their culture and take a lot of pride in that,” Swinney said.

Dabo Swinney
(Photo: Streeter Lecka, Getty)

When redshirt junior defensive end Clelin Ferrell heard Swinney bring up the All Blacks for the first time, he thought, “What is this?” Then he listened, and the incoming classes of freshman Tigers havesubsequently done so over and over again.

Swinney doesn’t bring the All Blacks up every day – usually it’s motivational video fodder every month or two – but Clemson players say the All Blacks’ principles align with what the Tigers do daily. When Swinney tries to drive a point home about a championship culture, he often cites the rugby team from another hemisphere.

“Coach Swinney does a great job finding ways to really reach our guys with something new and fresh,” Clemson co-offensive coordinator Jeff Scott said. “That’s something he goes to every few months with one less that’s applicable to where we are in the season.”

All-American linebacker Tre Lamar knows nothing about rugby except he likes the sport’s tackling form. But he can appreciate a winner when he sees one.

“They’re dogs,” Lamar said. “They go out there to not beat the other team but beat the standard they set for themselves.”

Swinney makes the book available in his office to anyone on the team who’d like to read it, and Ferrell said he can see many parallels between the All Blacks and what Swinney’s produced. People often bring up the unique nature of Clemson’s family-oriented, seemingly happy-go-lucky program. To Ferrell those principles aren’t new.

“People say our program is based entirely off the All Blacks organization,” Ferrell said. “I wouldn’t say it’s as unique as, ‘Oh, Dabo just thought about it.’ The All Blacks are a player-led team. I feel like it takes that.”

Clemson’s set to play for a third national championship in four seasons Monday.

“It was great for me to read,” Swinney said.The Tigers aren’t quite at an All Blacks level of success yet. But it’s a comparisonSwinney will continue to make as Clemson deals with the trappings of success.

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Written by top40

Hello Again and Thanks for reading it is I David "Top40" Ellenberger with an update on the status of my lawsuit against Alphabet inc case # 4:20-CV-04877-SVK  and the website and life in general. By now if you regularly visit you may have read this section "author info" or Bio. So I am adding to it with more bio and more info. I originally liked the idea of voting on the internet 20-25 years ago when I first got online with WebTV (does anyone remember that?). The technology at that time was not advanced enough to easily be able to vote online or watch videos or much else for that matter but I was hooked and look at what we can do now with videos, IOT, and everything else, but I digress. I started about 5 years ago and the user base has been going up steadily ever since. I wanted to be another Facebook, with music and voting and that is all coming together slowly but surely. BTW if you want to help or have any interest please feel free to email me anytime.  Now in my previous Author Info or bio page I made it clear or at least I thought I made it clear, I am personally suing Alphabet inc. in Federal Court for Fraud. I have evidence to prove they are not counting all the pageviews, among other things and defrauding myself and probably millions of other website owners and content creators out of Billions of dollars. So if I wasn't clear or you didn't know it's true I am suing Alphabet inc. in Federal Court for Fraud the case was recently moved from my state of Kentucky to N. California to make it easier for Alphabet inc. to steam roll me or so they think. Needless to say if you are interested and I hope you are you can look the case up online under my name "David Russell Ellenberger" or the case # which is 4:20-CV-04877-SVK.

Now, I want to make it clear to you and everyone that I am not suing Alphabet inc. aka Google for fraud just because I want a million dollars for nothing. I am suing Google for fraud because I think they are committing  a serious crime with worldwide and societal ramifications, it is a  very serious problem.  I am suing Google for fraud because to put it simply the analytics numbers don't add up at least not in my favor or yours, there is something very fishy going on with the Google analytics numbers. Of course Google has an excuse for every one of them but I have reasons and the actual numbers and they don't add up, more about the numbers later. Companies like Google are making Billions of dollars a year in profits telling us data is the most valuable thing and misleading us and misdirecting the media and the world every chance they can.  Now data is valuable and they are making billions in profits seemingly like magic but there is no magic to it just corruption and lies. One thing Alphabet inc. aka Google is really making their money from and that is advertising dollars and they are putting all of this advertising on the websites other people have created. Websites that I have created and  websites you have created and websites millions of others around the world have created websites or content. For example Just writing a text is creating content and that's where Google puts the billions in advertising they receive and keeping most of it for themselves. Yes content others have created and yet somehow they are keeping almost all of these billions for themselves and not distributing it equitably to the real workers the true content creators who actually deserve the advertising monies. Google has made it's billions on the backs of you and me. Think about that for a minute, how can they continue to justify this? They Can't, it has to change.

For example if I were to prevail in the current lawsuit just half of the monies or $20 billion put into a basic account and compounded at 5% annually we could realistically employ over 800,000 people at $24,000 a year, indefinitely.  Sounds unbelievable but its true and if we only employed 400,000 people we could pay them $48,000 a year indefinitely. Its all true. Its simply a matter of having the money and the will to do it. Now is 400,000 people a lot well yes it would be more employees than almost any other company in the world and more than half the population of the entire city of Louisville, Ky.

I David Russell Ellenberger through my website am suing Google to try to help right a wrong. A wrong committed by Google that has simply gotten out of hand. Most people may think they can't do anything about it. Nothing can stop Google, the politicians don't care they use all of Googles data to further their own campaigns and line their own pockets while the rest of us keep on creating the content for Google, nothing can be done, this however is not the case, we can do something. The politicians and Alphabet inc. aka Google have done nothing to help society at large other than organize it so they can keep more money in secret and pay off all their buddies with their fraudulently obtained money. It's gotten so bad that the politicians and others in control won't even talk about it, they ignore it and hope it goes away, they won't even try to stop google because it is helping them too much and maybe they are scared of Google or who knows what they may be thinking. But it looks like fraud and it's coming to an end.

I'm telling you we can do something and I David Russell Ellenberger an average citizen Content Creator am saying to you, I'm not scared of Google because I have nothing left to loose.  I David Russell Ellenberger am telling you there is something you too can do, if nothing else, tell all your friends to come to aka IT40, believe these words and Create your Content. Further I promise to you and all who read this if I do prevail in my lawsuit against Alphabet Inc. I will use half of any monies I may receive to pay "content creators" a living wage. I pledge to anyone who is reading this, I will use half of any monies I may receive to help those who really do want to work on the internet and create content and tell us what they think. I will use half of any money so you can Get Paid, I want you to get paid for the content you create and get paid everyday and Get Paid to Vote create data and to be able to do this work online and from your home or anywhere in the world you care to be. Because in the words of an ancient scholar Y-O-U are the business Y-O-U are creating all the data, Y-O-U are the content creators and Y-O-U are all that matters.

Now the main thing I want you to take away form this and to know, Alphabet inc. is and has been committing fraud against you, me and everyone who uses the internet. I don't think Google started out to defraud the world it has just degenerated into this endless morass of corruption and fraud and no one seems to care, Well I care and I know you care too.  Sadly Google has been doing this with impunity for years and it is only getting worse. Please don't let them fool you with their lies and obfuscation. Do some research create some content build a website and research the analytics numbers you will find I am right. Google owes you, me and everyone online thousands if not 10's of thousands of dollars for all the data and advertising dollars they have co-opted from you and the rest of the world. So join with me don't use any Google products or file your own lawsuit in federal court against Alphabet inc. I will be glad to help you any way I can and show you how to do it if need be. It will take a sincere effort on your part but it will definitely help your self esteem, society and the world.

Now that's about all I have to say on this subject for now.  I will tell you this if you want more information or you have questions or comments for me, my email is [email protected] Thank you for reading looking and listening and believing in Please tell all your friends about us and don't forget to vote Thumbs up or down and refresh your page when your done. oh yeah and those funny old men running for president vote on one of them too or not. One last Thing, I need all the help I can get I am only 1 person but together and with todays technology we can move mountains and reframe society and our world the way we want it to be. Thank you ttyl



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