© AP/Patrick Semansky
Prime could lose a bit of its uniqueness this year.
Customers love Amazon’s Prime membership program, which offers a myriad of benefits. But the most important by far is its chief perk: unlimited, free two-day shipping.
Members still overwhelmingly cite the perk as the most important of the subscription, according to a recent survey of 1,160 Prime members by The Diffusion Group. According to the report, 79% of members say free shipping is the most important part of Prime. The second-most popular response – by far – was Prime Video, with 11% saying it’s the biggest perk.
Read more: There’s still only one real reason why people pay for Amazon Prime
Amazon is able to offer free two-day shipping on over 100 million items due to the company’s vast network of warehouses spread all around the country. Amazon spreads its inventory around in these warehouses, which lowers the cost of speedy shipping to every address in the US.
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