Facebook unveiled Monday new tools to counter online political meddling in the European elections, part of a campaign to answer growing pressure to rein in disinformation.
The US tech giant’s vice president, former British deputy prime minister Nick Clegg, said in a speech the methods would become available in late March and help “make political advertising on Facebook more transparent”.
The new rules will require a wide range of political ads linked to the European elections on May 23 to 26 to be specifically authorised and tagged with a clear “paid for by” disclaimer.
Clegg said these tools will also cover so-called issue ads “which don’t explicitly back one candidate or political party but which focus on highly politicised topics like immigration.”
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