(Video provided by Screenplay)
This week’s online release of a teaser trailer for Spider-Man: Far From Home was an off-the-wall sensation for Sony’s Columbia Pictures racking up 130 million views in its first 24 frenetic hours.
The massive response made Tuesday’s trailer debut the biggest digital launch in the history of Sony Pictures, topping the mark set by Spider-Man: Homecoming (116 million views in 24 hours). That July 2017 release went on to gross $334.2 million domestically and $880.1 million worldwide.
The new trailer arrived at a moment when interest in Spider-Man is on the upswing thanks to the critical and commercial success of Sony’s Spider-Man: Into the Spider-Verse, the landmark animated epic that appears poised for a major trophy run after its Golden Globes win.
Curiosity in the Spider-Man: Far From Home trailer was stoked even more by the cliffhanger ending of Avengers: Infinity War, the Disney/Marvel Studios hit that finished 2018 as the year’s top-grossing global release. That film ended with Spider-Man (and half of humanity) crumbling into dust in the wind.
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