Fox News host Tucker Carlson, who has lost at least 26 corporate advertisers since he attracted widespread backlash for saying on his Dec. 13 primetime show that immigration makes America “dirtier,” has not seen his sponsors return in the new year. On Thursday night, Carlson’s show featured 19 ads, a low mark since the beginning of December.
In the month of January, Tucker Carlson Tonight has averaged 24 ads per episode (over seven shows), compared to an average of 36 ads in the seven shows leading up to his immigration monologue.
A Fox News spokesperson said in late December that “the channel usually has lighter ad during the holiday period between Christmas and the first few weeks of the New Year” and that “ad loads pick up towards the end of the month,” though the post-holiday week of Jan. 7 has been Carlson’s lowest to date (averaging 22 ads per show).
Carlson’s show also lost a major advertiser this week when Red Lobster said on Monday that it would stop advertising, reversing course from the company’s earlier decision to continue sponsoring the show and to decline to comment publicly about his remarks. Asked about the company’s change in strategy, a spokesperson told The Hollywood Reporter, “We reserve the right to make changes to our purchases when the dialogue is no longer in line with our criteria.”
Norwegian Cruise Line, which ran an ad on Monday night’s show, told THR on Tuesday: “Our ads will no longer appear during that program.”
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