Top40 Cosmetics Brands! Read Buy Share!

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#9 Too Faced

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.

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#11 Bobbi Brown

Bobbi Brown is an internationally renowned beauty expert who revolutionized the makeup industry in 1991 with the launch of 10 lipsticks and her belief that “makeup is a way for a woman to look and feel like herself, only prettier and more confident.

Bobbi’s love affair with makeup started at an early age when she discovered her mother’s collection of cosmetics. This passion for beauty continued into Bobbi’s teens and led her to Emerson College in Boston, where she earned a degree in theatrical makeup.

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#12 Maybelline

Maybelline New York is a division of the global cosmetics company, L’Oreal. L’Oreal is a leader in developing alternative methods to animal testing with the ultimate goal of eliminating all animal testing completely. In1989 L’Oreal voluntarily stopped using animal testing for the evaluation of its entire range of finished products. The company has invested $800 million over the last 25 years to develop innovative , alternative methods to animal testing, particularly in the area of reconstructed tissue development. We are totally committed to a future without tests on animals.

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