Laura Mercier, the pioneer of the “Flawless Face”, is a world-renowned makeup artist and creator of Laura Mercier Cosmetics, Skincare, Body & Bath and Fragrance. Laura is the innovative force behind the brand’s iconic products, French aesthetic and artistry techniques. She continues to teach and inspire through her philosophy; “What makes you unique makes you beautiful.”
When the world’s largest Lush shop opened its doors on April 24, 2015, an incredible display of innovative products was revealed to shoppers on Europe’s busiest shopping street. With more than 8,800 square feet to explore, Oxford Street is unlike any other Lush shop in the world.
It stands three stories tall amidst the hustle and bustle of London’s High Street in Oxford Circus, and opened exactly twenty years after the very first Lush shop appeared in the seaside town of Poole, UK. The new store answers a question posed by Lush co-founder Mark Constantine as he reflected upon the last two decades: “What haven’t we tried?” We’ve been inventing (and reinventing) the bathing experience, reimagining classic cosmetics, and filling the world with perfume for a long time now. This latest burst of creativity has resulted in the more than 200 brand new products in our flagship location, and shows that there’s still new, innovative ground to cover in the cosmetics industry.
If you had asked me when I was a child, running around barefoot in Mexico with dirt under my fingernails and frogs in my pockets, if I could have foreseen this wild makeup adventure becoming a reality, I probably would have laughed in your face in disbelief!
People often tell me, "Having your own makeup line must be a dream come true!" But the truth is, never in a million years did I ever imagine I’d be here celebrating all these wonderful years of beauty with you all!
Together with my team, we have created something so special and unique in the makeup world. Kat Von D Beauty is a creative outlet for everyone, from beginners to pros (and even to makeup-junkies like myself).
There is no aspect of the makeup line that I have not been creatively involved with, and this is something that I am proud of. I take part in everything from product development, personally testing formulas, naming the shades, packaging design and artwork layout, to the lettering you’ll find on every fixture at Sephora! When I commit to being a part of something, my ultimate goal is to have an intention behind everything.