IT40 News for 10/16/2018

#5 Big advertisers still shunning Ingraham’s Fox News show months after boycotts

Laura Ingraham’s ratings are surging, but big advertisers are still steering clear of her show months after a series of activist-led boycotts scared off many national brands.

Ingraham, the conservative radio host-turned-Fox News anchor, infuriated gun-control advocates in March when she mocked Parkland, Florida shooting survivor and activist David Hogg for getting rejected from a handful of colleges. Hogg called for his supporters to boycott brands until they stopped advertising on Ingraham’s show, leading several major companies to drop out. He renewed the call in June, after Ingraham compared facilities where immigrant children were being held to “summer camps.”

It’s not unusual for advertisers to flee temporarily when controversy strikes a television program. But the sustained loss of advertising minutes and big, nationally recognized brands from "The Ingraham Angle" shows the power of activist-led boycotts and the depth of major corporations' concerns about offending would-be consumers in the hyper-politicized era of President Donald Trump.

Early this year, Ingraham’s show averaged nearly 15 minutes of advertisements per hour, in line with that of her Fox News primetime counterparts Sean Hannity and Tucker Carlson, according to an analysis for POLITICO by Kantar Media.

That number plummeted after the boycott campaign, and it still hasn’t recovered: Last month, “The Ingraham Angle” averaged 10 minutes and 50 seconds of ads per hour, Kantar Media found.

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