IT40 News for 10/18/2018

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#34 Sidestepping App Stores, Facebook Lite and Groups get Instant Games

© Igor Golovniov/SOPA Images/LightRocket via Getty Images
Photo by Igor Golovniov/SOPA Images/LightRocket via Getty Images

HTML5 almost ruined Facebook when baking in the mobile web standard to speed up development, slowed down the performance of the social network's main iOS and Android apps. It eventually ditched HTML5, rebuilt the apps natively, and Facebook became one of the most powerful players in mobile.

Now Facebook is giving HTML5 another shot as a way to expand its Instant Games like Pac-Man and Words With Friends to the developing world through Facebook Lite, and to interest communities via Facebook Groups.

© Provided by AOL Inc.
Instead of having to download separate apps for each game from the Apple App Store or Google Play, Instant Games launch in a mobile browser. That keeps Facebook Lite's file size small to the benefit of international users with slow connections or limited data plans. And it lets Instant Games integrate directly into Groups so you can challenge not only friends but like-minded members to compete for high scores.

90 million people each month actively participate in 270,000 Facebook Groups about gaming, and now they'll see Instant Games in the Groups navigation bar next to the About and Discussion tabs. Facebook is also considering making games an opt-in feature for non-gaming Groups. In Facebook Lite, Instant Games will appear in the More sidebar so they're not too interruptive.

The expansion demonstrates how serious Facebook is about becoming a gaming company again. Back in its desktop days, the games platform dominated by developers like Zynga racked up tons of usage, virality, and in-game payments revenue for Facebook. That revenue has been in a long decline since mobile usage picked up around 2011.

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